{"id":5592,"date":"2025-08-27T17:58:00","date_gmt":"2025-08-27T17:58:00","guid":{"rendered":"https:\/\/www.euteknos.it\/?p=5592"},"modified":"2025-09-02T09:11:43","modified_gmt":"2025-09-02T09:11:43","slug":"avatar-digitali-e-ai-per-raccontare-la-manifattura-artistica","status":"publish","type":"post","link":"https:\/\/www.euteknos.it\/en\/avatar-digitali-e-ai-per-raccontare-la-manifattura-artistica\/","title":{"rendered":"Digital avatars and AI to showcase Artistic Manufacturing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euteknos.it\/en\/avatar-digitali-e-ai-per-raccontare-la-manifattura-artistica\/#Digital_Avatars_and_AI_to_Showcase_Craftsmanship_Beyond_Borders\" >Digital Avatars and AI to Showcase Craftsmanship Beyond Borders<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euteknos.it\/en\/avatar-digitali-e-ai-per-raccontare-la-manifattura-artistica\/#How_digital_innovation_can_open_new_markets_for_Venetos_businesses\" >How digital innovation can open new markets for Veneto\u2019s businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euteknos.it\/en\/avatar-digitali-e-ai-per-raccontare-la-manifattura-artistica\/#Dont_fear_innovation_understand_it_to_use_it_better\" >Don&#8217;t fear innovation: understand it to use it better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euteknos.it\/en\/avatar-digitali-e-ai-per-raccontare-la-manifattura-artistica\/#Practical_examples_How_to_use_AI_and_avatars_in_Manufacturing\" >Practical examples: How to use AI and avatars in Manufacturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euteknos.it\/en\/avatar-digitali-e-ai-per-raccontare-la-manifattura-artistica\/#We_need_a_pragmatic_not_sci-fi_vision\" >We need a pragmatic, not sci-fi, vision<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 data-start=\"99\" data-end=\"238\"><span class=\"ez-toc-section\" id=\"Digital_Avatars_and_AI_to_Showcase_Craftsmanship_Beyond_Borders\"><\/span><strong data-start=\"99\" data-end=\"166\">Digital Avatars and AI to Showcase Craftsmanship Beyond Borders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 data-start=\"99\" data-end=\"238\"><span class=\"ez-toc-section\" id=\"How_digital_innovation_can_open_new_markets_for_Venetos_businesses\"><\/span><em data-start=\"169\" data-end=\"238\"><\/em><strong><span style=\"color: #993300;\">How digital innovation can open new markets for Veneto\u2019s businesses<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"240\" data-end=\"428\">In recent years, artistic manufacturing in the Veneto region has made significant strides toward digitalization. But one area still deserves greater attention: international communication.<\/p>\n<p data-start=\"430\" data-end=\"691\">Many excellent companies know how to produce quality but struggle to communicate it abroad. The reasons are often linguistic, cultural, or economic. Yet today, thanks to artificial intelligence and digital avatars, overcoming these barriers is easier than ever.<\/p>\n<h2 data-start=\"693\" data-end=\"750\"><span class=\"ez-toc-section\" id=\"Dont_fear_innovation_understand_it_to_use_it_better\"><\/span><span style=\"color: #993300;\"><strong data-start=\"693\" data-end=\"750\">Don&#8217;t fear innovation: understand it to use it better<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"752\" data-end=\"933\">Talking about digital avatars can feel intimidating. Some associate them with artificial or impersonal worlds. But the real threat isn\u2019t technology it\u2019s pretending it doesn\u2019t exist.<\/p>\n<p data-start=\"935\" data-end=\"1133\">Today, any company aiming for internationalization must go beyond translated brochures or static showcase websites. They need to speak other languages, in engaging ways, without losing authenticity.<\/p>\n<p data-start=\"1135\" data-end=\"1216\">Technology and craftsmanship are not opposites. They are allies when used wisely.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.euteknos.it\/wp-content\/uploads\/2025\/08\/utilizzo-avatar-nella-comunicazione-della-manifattura-artistica.jpg&#8221; title_text=&#8221;utilizzo avatar nella comunicazione della manifattura artistica&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 data-start=\"201\" data-end=\"271\"><span class=\"ez-toc-section\" id=\"Practical_examples_How_to_use_AI_and_avatars_in_Manufacturing\"><\/span><span style=\"color: #993300;\"><strong data-start=\"205\" data-end=\"271\">Practical examples: How to use AI and avatars in Manufacturing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li data-start=\"273\" data-end=\"614\"><strong data-start=\"273\" data-end=\"327\">An AI-dubbed video for an international trade fair<\/strong><br data-start=\"327\" data-end=\"330\" \/>A glassworking company in Veneto produces an emotional video showcasing its production process. In Italian, it&#8217;s already impactful. With voice AI, the same video is dubbed into English, German, and French in just a few minutes. The voice sounds natural, empathetic, and context-aware. <br \/><em><strong data-start=\"616\" data-end=\"631\">The result:<\/strong> the same content becomes a global promotional tool, perfect for trade fairs, international clients, and distributors.<\/em><\/li>\n<li data-start=\"756\" data-end=\"1070\"><strong data-start=\"756\" data-end=\"811\">A digital avatar on the website to welcome visitors<\/strong><br data-start=\"811\" data-end=\"814\" \/>An artistic ceramics workshop adds a digital avatar to its website: an elegant figure, aligned with the brand\u2019s identity, who welcomes users, tells the company story, showcases products, and answers frequently asked questions \u2014 in five different languages. <br \/><em><strong data-start=\"1072\" data-end=\"1087\">The result:<\/strong> an immersive, professional, and memorable experience, even for international clients who don\u2019t speak Italian.<\/em><\/li>\n<li data-start=\"1204\" data-end=\"1494\"><strong data-start=\"1204\" data-end=\"1264\">A virtual showroom accessible from anywhere in the world<\/strong><br data-start=\"1264\" data-end=\"1267\" \/>A wrought iron company creates a virtual tour of its workshop. Using AI, each product on display is described in multiple languages; an avatar guides the visit, explaining the materials, techniques, and story behind each piece.<br \/><em><strong data-start=\"1496\" data-end=\"1511\">The result:<\/strong> a powerful tool for online events, export managers, and international buyers who can \u201cvisit\u201d the company without booking a flight.<\/em><\/li>\n<li data-start=\"1651\" data-end=\"1883\"><strong data-start=\"1651\" data-end=\"1696\">An interactive catalog translated with AI<\/strong><br data-start=\"1696\" data-end=\"1699\" \/>A small woodworking business develops an online catalog. With AI, all content is professionally translated into Spanish and Japanese, with tone, culture, and context carefully adapted.<br \/><em><strong data-start=\"1885\" data-end=\"1900\">The result:<\/strong> the company opens up to new markets, without the delays and high costs of traditional translation processes.<\/em><\/li>\n<\/ol>\n<h2 data-start=\"2016\" data-end=\"2063\"><span class=\"ez-toc-section\" id=\"We_need_a_pragmatic_not_sci-fi_vision\"><\/span><span style=\"color: #993300;\"><strong data-start=\"2020\" data-end=\"2063\">We need a pragmatic, not sci-fi, vision<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2065\" data-end=\"2230\">The most common mistake is thinking: <em data-start=\"2102\" data-end=\"2132\">\u201cThese tools aren\u2019t for us.\u201d<\/em><br data-start=\"2132\" data-end=\"2135\" \/>In reality, many of them are intuitive, accessible, and affordable even with limited budgets.<\/p>\n<p data-start=\"2232\" data-end=\"2341\">The real investment is cultural: it requires openness, curiosity, and a desire to communicate beyond borders.<\/p>\n<p data-start=\"2343\" data-end=\"2531\"><strong data-start=\"2343\" data-end=\"2387\">Euteknos is here to support this journey<\/strong>\u00a0helping businesses choose the right tools, integrate them into their communication strategies, and enhance what they already do with passion.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; 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