Project – Sunrise
Artisanal Manufacturing is a production sector distinguished by the “quality of form” in its products. In the Veneto region, this sector is mainly focused on furniture and its related accessories, while fashion and jewelry form separate industrial districts. Within the furniture sector, there is a noticeable difficulty in innovating the “form” of products, as the dominant styles to date—“classic” and “modern”—have become outdated. Talking about innovation in Artisanal Manufacturing means addressing the issue of style, namely a “form” that is common and shared across the entire sector.
HOW?
The project proposes a shift in perspective on innovation. Companies can no longer limit themselves to merely accepting external tools or expertise; they must become leading actors in research and innovation. The general objective is therefore to generate creative awareness through a constructive dialogue on style, to enhance suitable capabilities, and effectively communicate the distinguishing elements of their work.
FOR WHOM?
The project is aimed at the cultural and creative enterprises of the Artisanal Manufacturing sector that are members of Euteknos, who have already developed—or intend to independently develop—their creative capacities through the design of customized products and collections.
OPERATIONAL OBJECTIVES
On an operational level, the planned actions follow a cascading structure, from the general to the personal.
The first action involves analyzing the company’s history using custom-designed interpretative frameworks, in order to highlight stylistic and aesthetic dynamics and define them within clear and specific categories.
This framework then enables the second action: the analysis of current productions and/or a projection towards future ones.
Creative coaching activities are planned where specific interventions are required. The focus on awareness means the project supports business planning, aiming to equip companies with the tools needed to make informed choices.
This sets the stage for the project’s structural objective. If companies and creatives can finally engage in meaningful dialogue about aesthetic issues, it becomes possible to pursue a broader debate on style, a general position that can qualify the Artisanal Manufacturing sector in Veneto and distinguish it from its competitors.
EXPECTED RESULTS
- Moving beyond spontaneous creativity, with clear quality control parameters for form that reduce the risk of failure.
- Designing products with strong appeal, enhancing the company’s historical identity.
- Developing the awareness necessary for companies to play an active role in product research and innovation.
- Testing effective methods to communicate the value of Artisanal Manufacturing by highlighting the distinctive features of its products.
- Using quality parameters for storytelling and crafting success stories tied to the region, its skills, and its traditions.
- Identifying and adopting Virtual Reality (VR), Augmented Reality (AR), and digital marketing channels.
- Analyzing initial assets and their alignment with market trends.
- Uncovering untapped potential.
- Discovering and raising awareness about innovative factors for new competitiveness.
- Enhancing the competitive advantage in the reference market.
MORE INFORMATION
For more information about the project or to actively participate, please contact us at info@euteknos.it or call 0429 603233.
